INTEGRATED CAMPAIGN

WE MADE A CAMPAIGN FOR
STOCKHOLMS NEW STUDENT HOUSING

The Swedish youth is in the risk of
developing an unnatural relationship
to their parents... 
 
24% of young people aged 20 - 27
live at home with their parents
- many against their will...
 
We named the condition
"The Stuckhome Syndrome" and
introduced STHLM VILLAGE as
the perfect rehab facility

Scroll through the campaign site

Banner ad on Swedens most popular housing portal

[Lived too long with your parents? You suffer from Stuckhome Syndrome. Invest in yourself and your dreams. Move out now]

Outdoor near schools in Stockholm

[If you find a bloody tampon in the trash
- atleast it's no longer your moms].
[Life is better when you're not living at home]

[If you're brushing your teeth in a stank of feces 

- at least it's no longer your dads']

[Life is better when you're not living at home]

[If you can hear your room mates' wild SM sex  

- at least it's no longer your parents]

[Life is better when you're not living at home]

See how much you suffer from stuckhome syndrome

How often do you

wash clothes?

1) My mom takes care of that

2) Once in a while

3) Everytime

100 % - YOU NEED TO GET OUT NOW!!!

[Are you parent to someone with Stuckhome Syndrome?

Give your kid a friendly reminder - Order]

The ultimate move out guide - Practical stuff you need to learn if you're suffering from Stuckhome Syndrome

Campaign elements once you've moved in

YOUR MOM

DOESN'T LIVE HERE

- LUCKY FOR YOU!

WASH AT 40 DEGREES

Living in STHML VILLAGE

(and using your doormat)

will make your stuckhome

syndrome go away

DOORMAT

HANG WITH
THE LOCALS