FILM

WE won YCCA FILM

BRIEF:
Raise awareness to the dangers of radiation
from wifi, ipads, phones etc.
Insight:
These days kids get ipads before they can walk.
But kids brains are much more affected by radiation
due to their sculls thinner bonestructure
Idea:
Ask the kids whether they know
of the dangers of radiation.
HANG WITH
THE LOCALS